Personalization in Grocery Made Possible

with SAP, Emarsys and Annex Cloud

Download Grocery Solution Overview

Mass marketing is driving higher churn rates among grocery shoppers who aspire to be more than just a shopper card for their preferred grocers. As personalization becomes an essential customer demand, it's crucial to recognize that while Marketing and Category Managers amass extensive data, they often lack the specific data needed for effective personalization. Integrating loyalty into the equation is the solution to gathering the essential data, curbing churn, and exceeding customer expectations.

Incentivize Information Exchange

Create opportunities to collect data in exchange for personalized value:

Survey to understand preferences
Attract churned/at-risk shoppers

Exchange Integrated Campaigns

Ingest and map data from all channels to campaign and offer systems:

Accurately forecast offers
Tie cross-channel behavior to individuals

Understand the Individual Shopper

Go beyond transactions and create individualized experiences:

Market to an audience of one
Create brand advocates
Optimize channel tactics

The demand for personalization is paramount, yet the challenge lies in obtaining the right data for effective customization. Through the integration of loyalty strategies, you're not just gathering crucial insights; you're strategically aligning your company to fulfill customer expectations while diminishing churn, and nurturing customer relationships. As you explore the document overview, envision loyalty and personalization propelling your company's prominence in the dynamic grocery market.

Let's Make Every Customer Interaction More Personal and Profitable.